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The concept of a regional TV series was conceived after Chris Douglas spent 16 years of his career traveling across the world pursing game with the camera for numerous national TV series and networks. Understanding that he would be promoting a lifestyle encompassing all things outdoors, he wanted to create a brand that was simple but cool, something thought provoking but that also represented the pursuits of the regional sportsman. From these criteria came THE FISHBONE.

In a fall deer camp in central Kansas, a Motley group of men from different corners of the country sat around a lunch table with pen and paper in hand. They scribbled, scratched their heads, rubbed stubbled chins and made suggestions to one another. As their drawings began to take form, the "Fishbone" was born. Now after numerous revisions, it has finally come to its current form.

We believe the pursuits of the sportsman basically boil down to three things:


Under these categories most anything is covered.

The FISH SKELETON represents, of course, fishing and the pursuits of all things with scales and fins; fresh and saltwater.

The opposite side is an abstract deer antler which represents the most popular big game animal on the continent, the WHITE-TAILED DEER. But even more than that, it represents hunting and trapping for all legal furred animals. Deer, bear, elk, and even small game like rabbit and squirrel all can be represented here.

The negative space created by the fish skeleton and the antlers creates the shape of a FEATHER. Without hesitation, waterfowl comes to mind, but upland game like quail and pheasant can be included as well as our beloved wild turkey.

"Born out of the ideas of sportsmen to represent the disciplines we love, we hope that you'll find your favorite pursuit in this mark and proudly display it on your clothing or vehicle to show your support of sportsmen and the natural resources we so dearly love."

Chris Douglas

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Host and Producer

From humble beginnings, growing up in Central North Carolina in a tobacco farming family who had a great love for hunting and fishing, Chris Douglas experienced the outdoors literally in his backyard.

North Carolina has always been home to Chris Douglas. The son of Farmers, Preachers and Sportsmen, Young Chris honed his outdoors craft on the irrigation ponds and woods of his family farm in Lee County, NC. In his teens he travelled to Africa with his family to the mission field where his horizons broadened and he got his first experience with the video camera.

Coming back home he realized there may be a way to bring his new-found video skills and love for the outdoors together and that touched off a series of events that prepared him for a career as a videographer and producer for the outdoor industry.

For over 20 years Chris travelled to multiple countries and continents capturing big game hunting for the top shows in the industry, working with TV hunters and producers that are recognized as the top of their class today.


His Wife, Genelle, of 29 years was instrumental in Chris's success. Holding down the fort and raising their two children Hayden and Hayley in his absence.

With all the amazing places, people, and critters that Chris has documented he still lives in the same community he was raised in just a few miles from the farm where he learned to hunt and fish. The connection to his home state and his passion for the outdoors has brought Chris's skills back home to create a show based around North Carolina hunting and fishing scene. Now 8 seasons in Chris hopes he has inspired others to get out and experience the outdoors and instilled pride in the NC Sportsman in their great state!

"I have always wanted to create a show about a state I love so much! When the opportunity came, I didn't hesitate! I hope what we do will make you want to experience North Carolina's outdoor bounty too!

- Chris Douglas

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